successful planning
Planning a Successful Digital Signage Rollout
If you’re ready to invest time and money into digital signage for your business, it’s easy to feel overwhelmed. Unlike the early days when there were only a few options, business owners today have a nearly endless array of choices for digital signage campaigns. These choices – coupled with rapidly changing technology and market needs […]
gym workout music licensing
Music Licensing for Gyms and Dance Studios
Gym owners, dance studios and martial arts dojos, take note: the standard overhead license provided to play music in a business does NOT cover the music you use in your classes. What does this mean? It means that not obtaining the proper licensure to play songs as your clients go through their workouts can cost […]
5 Tips for Good On-Hold Messaging
The average person spends about 10 to 13 minutes on-hold each and every week — or a lifetime average of nearly 43 days. Even though the average call to any given business results in a wait time of 40 seconds or less, you want your customers to come away from their on-hold experience happy and […]
Chef prepping a meal
The Art of Music Curation: Part 2
Design Metrics – A Practical Approach In my last post I talked about “subjective characteristics” being used as design parameters in music curation strategy and why it was NOT an effective way to implement a music curation strategy for your business. In this post, I want talk about a “practical approach” to designing and implementing […]
NBC 3 Note Audio Brand
3 Examples of Audio Branding and How You Can Brand Your Business
Examples of Audio Branding Your branding efforts shouldn’t stop at visuals: audio branding is a powerful way to get clients to remember your business. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were first heard, even if the listener only heard […]
Some kind of Country….
We ask one another the same question when it comes to music, “Hey, what kinda music do you like?”. Then after a moment of self-reflection mixed with the fear that what you say won’t be cool enough we all say the same thing, ”Oh I like a little bit of everything”. Now, this isn’t a […]
Audio Branding Creating Memorable Shopping
5 Reasons You Need Audio Branding
Audio branding – or sonic branding – is the use of a specific set of tones, a jingle or even spoken words as part of a comprehensive marketing strategy. Traditional visual/verbal branding, such as logos and slogans, helps your client base recognize you instantly and recall what your company does and what values you stand […]
Kids have it so easy!
We have truly become spoiled as a society and I for one am not apologetic at all, I am appreciative of it. I think we have never lived in a better era and as a 44 something year old I feel very fortunate to have grown up through a time when we transitioned from the […]
Chuck Berry
A Moment in Berry’s World
This month, we lost a musical legend and true cultural pioneer, Chuck Berry. (Not to be confused with that other cultural pioneer, Gong Show host Chuck Barris, whom we also lost. Man, what a rough month we had.) Most of us know that Berry was a big deal in rock music, and we’re familiar with […]
Music Curation
The Art of Music Curation
Part 1: Going Beyond Demographics I wanted to talk a little bit about music curation strategy and why it’s important to YOU and your business. Offering the right sound and overall mood or “feel” for an environment entails more than just researching what’s popular or what a certain segment of the population is most familiar […]
exercising to good music
Using ‘Workout Music’ to Help Your Gym Users Reach Their Goals
Motivation is the key to keeping your clients primed to keep pushing themselves in your gym or fitness center. And what better motivator is there than workout music? From the gym floor to the fitness facility, music has become an essential element of exercise. It can influence intensity, elevate a client’s mood and boost motivation. […]
Cranky Music Rant
Cranky Music Rant Warning…………5…………4………3………2………1……… Technology has connected us all, we can communicate via words or video or voice. We can share experiences and we can bring people to places they have never been.  We can also remove ourselves from the moment under the guise of recording the moment for posterity.  In the spirit of vinyl, […]