Kids have it so easy!
We have truly become spoiled as a society and I for one am not apologetic at all, I am appreciative of it. I think we have never lived in a better era and as a 44 something year old I feel very fortunate to have grown up through a time when we transitioned from the […]
Chuck Berry
A Moment in Berry’s World
This month, we lost a musical legend and true cultural pioneer, Chuck Berry. (Not to be confused with that other cultural pioneer, Gong Show host Chuck Barris, whom we also lost. Man, what a rough month we had.) Most of us know that Berry was a big deal in rock music, and we’re familiar with […]
Music Curation
The Art of Music Curation
Part 1: Going Beyond Demographics I wanted to talk a little bit about music curation strategy and why it’s important to YOU and your business. Offering the right sound and overall mood or “feel” for an environment entails more than just researching what’s popular or what a certain segment of the population is most familiar […]
exercising to good music
Using ‘Workout Music’ to Help Your Gym Users Reach Their Goals
Motivation is the key to keeping your clients primed to keep pushing themselves in your gym or fitness center. And what better motivator is there than workout music? From the gym floor to the fitness facility, music has become an essential element of exercise. It can influence intensity, elevate a client’s mood and boost motivation. […]
Cranky Music Rant
Cranky Music Rant Warning…………5…………4………3………2………1……… Technology has connected us all, we can communicate via words or video or voice. We can share experiences and we can bring people to places they have never been.  We can also remove ourselves from the moment under the guise of recording the moment for posterity.  In the spirit of vinyl, […]
Happy Shoppers - retail music
Shopping to a Beat: Music Influences Customer Behavior
Most retailers know that creating the “Wow” factor for their stores is becoming more difficult. The market – especially that centered around smaller, privately owned stores – has become increasingly competitive. Store owners can no longer rely only on their products, location, prices and special promotion efforts to increase brand recognition. Savvy store owners are […]
music licensing
The Reality of Music Copyright Law
When your customers walk into your retail business, what do they hear? Depending on your brand and your knowledge of your customer base, your background music may be soft and classical, raw, loud and heavy or nostalgic. Regardless of the type of music you choose (or its noise level), music has long been a marketing […]
On-hold services
How to Cope with a Higher Than Average Call Volume
  Most retail businesses see their share of highs and lows in call volume. Naturally, the approach of the winter holiday season drives large peaks in call volume. A significant percentage of retail stores hire seasonal employees to help satisfy the increased customer needs during this time because it’s key to maintaining a high level […]
Holiday Shopping
Selecting the Right Mix of Holiday Music for Your In-Store Music Station
December’s here and it’s time to get your customers in the holiday shopping mood. For many consumers, holiday shopping can be both tiring and tiresome. Spending the day fighting holiday traffic, fighting crowds of other shoppers, dealing with harried customer service types and walking miles inside malls or on sidewalks can leave anyone mentally and […]
4 Tips for Creating the Perfect On-Hold Environment for Your Callers
One of the most overlooked marketing strategies may be how you engage and interest consumers who call and are put on hold. Creating a welcoming environment for callers is just as important as that you offer in your business location. To create effective and interesting audio marketing messages, it’s vital to appeal to your target […]
Shopping Music Mood
The Psychology of Spending as a Mood Buster
Let’s face it – the buying process can be fun. That’s why businesses prosper. Sometimes consumer spending isn’t always prompted by need, however. Research from academia to Wall Street has shown that the moods and feelings of shoppers can be both improved or lowered, depending on circumstances. For retailers, the act of shopping is the […]
Video Wall
Video Walls, Taking Digital Signage the Next Step
Large visual displays are nothing new. For as long as people have been advertising products, they’ve been looking for ways to broadcast their message in bigger and better ways. Video walls have been in existence since the early 1980’s, usually consisting of multiple television screens arranged to display various messages. Video walls didn’t quite take […]