When it comes to decisions about your business its important that you have the numbers and the science behind them to make educated decisions. We’ve pulled together the scientific research into several easy to read case studies and white papers to help you better understand the principles behind them.
Research has proven time and again that music can affect your mood and your perception of things around you. By carefully planning your in-store music campaign you can have a positive impact on your customers and your bottom line. Read about the science behind in-store music.
The science behind on-hold services relies on the psychology of time and the perception of how time passes differently, depending upon the stimuli we’re exposed to. With nearly half of people feeling that being on hold is a waste of time, it is important to understand how an on-hold service can help your business and customers.